The Cupcake Dilemma

I'm very puzzled about the latest cupcake craze spreading across Europe.We have about 5000 of the finest traditional cakes and pastries, and yet, everyone is talking about a sponge cake with some artificially coloured frosting on the top ? 
Okay, it's very smart and tiny and can be very creative and aesthetic as this selection from clevercupcakes is. But then, aren't they too pretty to be eaten ?
All pics from clevercupcakes's flicker

It's very 'Marie-Antoinette' like : "If People are hungry, give them some cupcakes". So in line with Naom Chomsky's nber one strategy for mass manipultion : The distraction strategy.