Simple Concepts Make Wonders

And real wonders as in this Belgian commercial for the natural gas distributor. A superb stop motion movie illustrates the warmth spreading by knitting the whole environment within a house. A simple though powerful and universal concept which really gives you that 'hmm yeah comfy' feeling: 


'Gaz Naturel', TBWA Belgium. Director: Olivier Babinet with Lovo Films.

And for the curious ones who absoooolutely want to see how they've made this, click here for the making of.